Website maintenance is the ongoing work that keeps your site fast, secure, backed up, and actually working — software updates, security patches, broken-link and form fixes, and small content edits like new hours. For a small-business site a standalone plan runs $50 to $200 a month, but many service businesses never pay for it separately because it's bundled into a managed site. The thing maintenance protects most is the contact form quietly sending your leads.
We host and maintain our own companies' sites and our clients', so here's the honest version: what it covers, what it costs, and when a separate maintenance plan is a waste of money.
Software and plugin patches, SSL renewal, and protection against the attacks that target out-of-date sites. The invisible work that keeps you off a "this site may be hacked" warning.
Regular backups so a bad update doesn't erase your site, plus monitoring that catches an outage before a customer does. Insurance you only notice when you need it.
Checking that your contact form still sends and your call buttons still work. A broken form sends zero leads while looking perfectly fine — this is the most expensive thing maintenance prevents.
Updated hours, new services, a holiday notice, a swapped photo. The little changes that keep the site accurate without you touching code.
Pricing depends on the platform and who carries the work:
A maintenance plan is sometimes a line item you don't need. Skip the separate plan if:
The one thing you can't skip is the form check. Test your contact form and call button monthly no matter who maintains the site — a silently broken form is the most expensive bug a service site can have.
We don't sell maintenance as an add-on, because it's already part of every plan. Hosting, updates, security, backups, and content edits are included — so the contact form keeps sending and the page stays fast without you tracking it. Our Start Getting Leads plan ($249/mo) covers the site, AI lead capture, hosting, and updates. Grow in Google ($597/mo) adds the SEO engine and attribution, and Own Your Market ($1,750/mo) adds CRM and reputation automation. Month-to-month, you own the site and domain, free demo in 48 hours.
See home-service website design, the AI receptionist, SEO for home services, and local SEO cost.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
If your site runs on WordPress with plugins, yes — unmaintained sites break, slow down, and get hacked. If it's a simple managed site where the provider handles updates and hosting, it's already covered.
Software goes out of date, security holes open, forms quietly stop sending, and the site slows — all costing you leads with no obvious alarm. The damage is usually invisible until a customer mentions the form never worked.
Usually. When hosting, updates, and edits come with the site, you pay once and nobody points fingers when something breaks. A separate maintenance bill on top of separate hosting is often double-paying.
Send your company name and area — we'll confirm your market is open and build a working demo within 48 hours. Free, no card, no commitment.
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