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Towing flyer: what to put on it and how to use it

A towing flyer that brings in dispatch calls leads with a 24/7 number, your service area, what you tow, fair base pricing, and your license and insurance β€” not a wall of services nobody reads while stranded. Towing is an emergency call where the customer wants two things: someone who will actually come, and a price that will not surprise them. A flyer that promises both, big and clear, beats a busy one every time.

Here is exactly what belongs on the flyer, why towing flyers pay off most as referral and account tools, and how to make sure the 24/7 call lands somewhere that answers.

What belongs on the flyer

πŸ“ž A 24/7 dispatch number

The single most important element. One big number that a dispatcher or driver answers any hour. Stranded drivers do not leave voicemails β€” they call the next tow truck.

πŸš› What you tow

Light, medium, heavy duty, motorcycles, equipment, and roadside extras β€” jump-starts, lockouts, tire changes, fuel delivery, winch-outs. A body shop needs to know you handle their job before they call.

πŸ’΅ Fair, known pricing

A base hook fee and per-mile rate on consumer flyers. Towing carries a reputation for surprise charges, so a transparent number is itself a selling point.

πŸ“œ Service area, license, insurance

Your coverage area, "licensed and insured," and any motor-carrier or state towing authority number. Property managers and lots need a vetted, insured operator on call.

Where towing flyers pay off

Stranded drivers search Google, not their mailbox, so mass towing mailers rarely pay. Flyers and rate cards convert when they sit with the businesses that move vehicles every week:

Print runs about $0.05 to $0.30 per flyer, but towing returns come from the account relationships a rate card opens, not the volume you print. Ten good business accounts beat ten thousand mailbox drops.

When a flyer isn't the move

Flyers are a relationship channel for towing, not a lead firehose. Skip or rethink them when:

We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →

Where we fit

A flyer opens the account; the phone and the website win the dispatch call. Most stranded drivers and the body shops that refer you look you up before they call, so the flyer is only as strong as the site and answering behind it. That is the part we handle β€” a fast mobile site that shows your area, rates, and what you tow, plus an AI assistant that captures the after-hours call and routes it to dispatch.

We run our own service companies on this stack. See towing website design, towing SEO, and the AI receptionist. Sites start at $249/mo with a free working demo in 48 hours, and you own it. More: SEO for home services.

Common questions

What should a towing flyer include?

A 24/7 dispatch number, your service area, what you tow and the roadside services you offer, a fair base hook and per-mile rate, and your license and insurance. Availability and a known price are the whole pitch.

Do towing flyers actually work?

As referral and account tools, yes. Rate cards with body shops, apartments, and used-car lots produce repeat dispatch calls. Mass consumer mailers rarely pay, because drivers find a tow by searching.

Where should it send people?

To a 24/7 dispatch number and a fast mobile page showing your area, what you tow, and that you are licensed and insured. Stranded drivers tap-to-call, so the page has to load fast and put the number first.

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