☀️ We run our own home-service companies on this stack
Solar SEO works by ranking your company for the questions homeowners ask while they research a five-figure decision: “is solar worth it in [state],” “solar panel cost,” “[city] solar installers,” and “solar payback period.” A solar install is a considered purchase — buyers read for weeks and collect quotes — so the company that answers their questions clearly during that research is the one that lands on the shortlist and wins the install.
We run our own home-service companies on this same engine, so we know the difference between traffic and booked jobs. Here is the honest version for a solar installer: what to publish, how long it takes, what it costs, and when you should not pay an agency at all.
Homeowners getting solar read for weeks and gather three or more quotes. Cost guides, payback-period math, “is it worth it” content, and incentive explainers are what win that research phase. We publish them monthly, researched and accurate, not thin AI filler that erodes trust on a big-ticket decision.
“Solar installers near me” and “[city] solar company” are where the buying happens. The map pack and local service pages put you in front of buyers who have finished researching and want a local installer with reviews and a license they can verify.
Federal credits, net-metering rules, and utility rebates shift constantly and vary by location. Pages that explain the current incentive picture for your service area pull in serious buyers and signal you know the local rules — which is exactly the trust a homeowner needs before a deposit.
License number, real install photos, production data, and recent reviews are the trust stack that makes a homeowner pick your bid over a national door-knocker. We showcase what you have earned instead of stock photos of panels on someone else's roof.
Google Business Profile work and a review push can lift inbound calls within a few weeks. Ranking the research-phase content — cost guides, incentive explainers, city pages — for competitive terms is a three-to-six-month build. Solar terms are competitive because the payoff per install is high, so expect the longer end in major metros.
The compounding is the point. A solar cost guide that ranks keeps pulling in researchers month after month with no per-click cost, and many of them are 60 days from signing. That is why SEO and ads work together for solar: ads catch the buyer ready now, SEO catches the much larger group still reading.
We turn down work that will not pay off. Hold off on paid solar SEO if:
Solar SEO pays off when one or two extra installs a month clear the fee easily — and they will, given install margins — but only once your reviews, proof, and follow-up are ready to convert the research traffic into signed contracts.
Our Grow in Google plan is $597/month: a hand-built solar site, the monthly SEO content engine (cost guides, incentive pages, city pages), Google Business Profile management, and lead attribution. Month-to-month, no contract, and you own the site and domain. Most home-service businesses spend $300 to $2,000 a month on local SEO.
Want the lighter option first? Start Getting Leads is $249/mo for the site plus AI lead capture. Own Your Market adds a custom CRM and reputation automation from $1,750/mo. See SEO for home services for what ships monthly and whether local SEO is worth it for the honest math.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
Profile and review work can lift calls in a few weeks. Ranking competitive research-phase content takes three to six months, often the longer end in major metros because solar terms are valuable and contested.
Most home-service businesses spend $300 to $2,000 a month. Our Grow in Google plan is $597/month — site, monthly content, Business Profile management, and attribution, month-to-month, with full ownership.
They solve different problems. Bought leads are shared and stop when you stop paying. SEO builds an owned pipeline of buyers who found you and trust you. Most installers do best weaning off shared leads as their own ranking grows.
Some of it. Claim your Business Profile, gather reviews, and write honest cost and incentive pages. But solar terms are competitive and the content is technical, so most installers hire out once they want to rank in a real metro.
Send your company name and metro — we will confirm your market is open and build a working solar demo within 48 hours. Free, no card, no commitment.
Prefer email? [email protected]
Free working demo in 48 hours · No contracts · You own the site · One company per market