SEO works for a therapy practice because clients search by specialty and need — "anxiety therapist near me," "couples counseling," "trauma therapy" and the city. The work that fills a caseload is, in order: specialty pages that match how clients search, an honest insurance and fee page, a Google Business Profile, and a strong directory presence like Psychology Today.
We run our own local service companies on the same SEO engine we sell, so the timeline and cost below are what the work actually takes. We will also tell you plainly when a therapist does not need to pay for SEO at all — sometimes a full caseload is the answer.
A real page for each focus — anxiety, depression, couples, EMDR, teens, grief. Clients search the need, not the modality. Each page is a separate door, written warmly in the words a client would use, not clinical labels.
"Do you take my insurance" and "what is the fee" are the two questions that decide whether someone books. A clear page listing the plans you accept, your private-pay rate, and superbill options removes the friction that loses an inquiry.
A complete profile for "therapist near me," plus a strong Psychology Today or directory listing. For many solo therapists, a good directory profile and a clear site fill the caseload faster than chasing competitive head terms.
A secure contact path, a clear note that the form is not for emergencies, and a calm, trustworthy design. People choosing a therapist judge the feel of the site as much as the words. Keep it warm and uncluttered.
Weeks 1–4: directory profile polished, first specialty pages live, insurance page clear. Inquiries can start here.
Months 2–3: more specialty and city pages, profile complete, organic traffic building.
Months 3–6: ranking for specialty terms, a steady flow of new-client inquiries.
Anyone promising page one in 30 days for "therapist near me" in a major metro is selling something. The work compounds.
SEO pays when there are open hours to fill. A few new long-term clients usually cover a month of work several times over — once you can actually take them on.
Our Grow in Google plan is $597/month: a calm, hand-built practice site, the monthly SEO content engine writing your specialty and city pages, Google Business Profile management, and lead attribution that shows which page produced each inquiry. Month-to-month, and you own the site and domain.
Lighter need? Start Getting Leads is $249/mo for the site plus AI lead capture that fields after-hours questions about fees and availability. See SEO services by trade, what local SEO costs, is local SEO worth it, and our AI receptionist.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
Yes. Clients search by specialty and need. Specialty pages, a clear insurance page, and a Google profile put you in front of someone ready to book.
A directory and a clear site can bring inquiries within weeks. Ranking specialty pages for competitive terms is a three-to-six-month job.
Solo practices often spend $300–$1,500 a month. Our plan is $597, month-to-month — and a full caseload may mean you need nothing at all.
Send your practice name and city — we'll confirm your market is open and build a working demo within 48 hours. Free, no card, no commitment.
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