The best review request is a short text, sent within a few hours of finishing the job, with one tap-able link straight to your Google review form. That's the whole formula — timing, brevity, and a single click. Below are copy-paste templates for text and email you can use today. Reviews are the highest-use free thing a service business does, because they move both your ranking and your next sale.
We run review requests on our own cleaning and HVAC companies and for every client, so these are the wordings that actually get responses, not theory.
"Hi [Name], it was great working on your [job] today. If you have 30 seconds, a quick Google review really helps a small business like ours: [review link]. Thank you — [Your Name], [Company]."
"Thanks for choosing us today, [Name]. Mind leaving a quick review? It means a lot: [review link]"
"Hi [Name], thank you for trusting [Company] with your [job]. We'd be grateful for a quick review of how it went — it helps other [city] homeowners find us and helps us keep improving. Here's the link: [review link]. Warmly, [Your Name]."
"If you were happy with the work, I'd really appreciate a quick Google review — I'll text you the link right now so it's easy."
Replace the bracket fields, and always send your real Google review link — the short link Google gives you that opens the review box directly. One tap, no searching.
You can run all of this for free from your own phone. Skip paid review software when:
One hard rule: never offer a discount or gift for reviews. Google prohibits incentivized reviews and can remove them or penalize your profile. A good job plus a simple ask is enough.
Once you're closing dozens of jobs a week, doing this by hand slips. That's where automation earns its place. Our Own Your Market plan ($1,750/mo) includes reputation automation that sends the right request at the right time and routes unhappy customers to you privately first. The lighter plans cover the rest of the funnel: Start Getting Leads ($249/mo) is the site and AI lead capture, and Grow in Google ($597/mo) adds the SEO engine that turns those reviews into ranking. Month-to-month, you own everything, free demo in 48 hours.
See Business Profile optimization, how Maps ranking works, why local SEO is worth it, and SEO for home services.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
Same day, within a few hours of finishing. The customer is happiest and most motivated right after you've solved their problem. Wait until tomorrow and your response rate drops sharply.
No. Google prohibits incentivized reviews and can remove them or penalize your profile. Ask for honest feedback and make it one tap to leave — that's all it takes.
There's no magic number. Steady new reviews matter more than a big one-time total — a handful every month signals an active, trusted business to Google and to readers.
Send your company name and area — we'll confirm your market is open and build a working demo within 48 hours. Free, no card, no commitment.
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