Real estate agent software is four jobs in one stack: CRM, lead generation, transaction management, and marketing. A solo agent's working setup usually costs $100 to $400 a month before any paid lead sources. Below is what each category does, real pricing, and how to pick without buying modules you'll never open.
We build websites and lead systems for service businesses, including agents and brokerages — we don't resell any of these platforms — so this is an honest map. We'll point out exactly where our included AI lead capture fits, and where it plainly doesn't replace your CRM.
Where leads, your sphere, drip campaigns, and follow-up tasks live. Follow Up Boss, kvCORE, and LionDesk are common. Real estate is a follow-up game — the CRM you'll actually work beats the one with the most features.
An IDX site that pulls live listings and captures buyer/seller leads. The catch with platform sites: many are templated and rented — you don't own them, and they look like every other agent's. An owned site that ranks is the alternative.
Dotloop, SkySlope, and similar handle contracts, signatures, and compliance through close. Frequently provided by your brokerage, so confirm before paying for your own.
Email, social scheduling, listing flyers, and video. Useful, but it's distribution — it amplifies leads you already have. It doesn't generate new ones on its own.
No CRM, transaction tool, or marketing suite creates a single new client. They manage what you already have. New buyers and sellers come from your website, search, your sphere, and paid sources — and the website is the one piece most agents rent instead of own.
Our plans start at $249/month for an owned agent site plus AI lead capture that answers questions, qualifies a buyer or seller, and hands a named lead to whatever CRM you run. The $597 plan adds the SEO content engine and attribution. We feed your CRM — we don't replace Follow Up Boss. See the real estate agent website and real estate agent marketing pages.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
Yes. A focused CRM plus an owned, ranking website covers most solo agents. Add transaction and marketing tools as deals grow. More tool guides in the business software hub.
No — software organizes leads, it doesn't find them. A ranking site and AI capture do. See real estate agent marketing for the channels that pay.
It answers buyer and seller questions on your site, captures contact details and intent, and routes the lead to you and your CRM. See the AI receptionist page.
Send your name and market — we'll build a free working demo of an owned agent site with AI lead capture within 48 hours. No card, no commitment.
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