A solid private-practice business plan covers your services and specialties, your fee and insurance model, startup and monthly costs, licensing and HIPAA compliance, caseload and revenue targets, and how you'll fill the caseload. The plan exists to map a clear path to a full, profitable schedule — not to impress a bank. Below is the structure plus a worked example for a solo practice.
We build the websites and lead capture that practices use to get found, and we run our own service companies, so this is honest about the part where we help and the part where you don't need us yet.
Services and specialties. The populations and concerns you treat — anxiety, trauma, couples, child, assessment — and your therapeutic approach. A clear niche fills faster than a generalist shingle.
Fee and insurance model. Cash-pay rate, which panels you'll credential with, sliding-scale slots, and your no-show policy. State the math behind your session fee.
Costs and compliance. Office or telehealth, an HIPAA-compliant EHR with billing, liability insurance, LLC or PC, and credentialing timelines.
Caseload and revenue targets. Sessions per week at full capacity, your break-even number, and the ramp to get there.
Client acquisition — referrals, directory listings, a professional website, and local SEO so people find you.
A licensed psychologist specializing in anxiety and trauma, starting private-pay-leaning:
At 22 private-pay-weighted sessions a week, this practice clears six figures of gross revenue — the bottleneck is almost never the math; it's filling the schedule.
We build websites and SEO, and we'll tell you straight when that isn't your priority:
Come to us when you want a professional site that states your specialties, reassures cautious clients, and ranks for "[city] therapist" or "anxiety therapy near me." That's when $249/mo pays off.
When you're filling the schedule, our Start Getting Leads plan is $249/mo — a HIPAA-aware site with your specialties, approach, and a secure intake form, free demo in 48 hours, no contract. Grow in Google at $597/mo adds the SEO engine to rank locally. See psychologist website design, SEO for psychologists, and psychologist advertising. Browse the start-a-business guides hub.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
Services and specialties, fee and insurance model, startup and monthly costs, licensing and HIPAA, caseload targets, and a client-acquisition plan.
$5,000–$25,000 for most solo practices. Office or telehealth, an EHR with billing, insurance, an LLC or PC, credentialing, and a website.
Panels bring volume at lower pay and more admin; cash-pay means higher fees and a slower fill. Many start with a mix and shift toward private pay as referrals grow.
Send your practice name and city — we'll build a working demo with your specialties and a secure intake form, within 48 hours. Free, no card.
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