Most pest control prices out to $40 to $100 a month for recurring service (billed quarterly at roughly $100 to $300 per visit), $150 to $400 for one-time treatments, and specialty jobs above that — bed bugs $300 to $1,500, termites $1,500 to $4,000, and rodent exclusion $300 to $1,000. The number lands where it does based on home size, the pest, and how bad the infestation is.
We build websites and lead systems for pest control companies and run our own home-service companies, so this is a pricing guide written from inside the trade. Below are the real ranges by service type, what moves the price, and how to build the recurring plan that is the actual profit engine of a pest control business.
Quarterly or monthly visits for ants, roaches, spiders, and general pests, usually billed at $100 to $300 per visit. A higher initial treatment covers the heavy first visit. This is the plan you want most customers on.
A single interior-and-exterior treatment for a specific problem. Good for converting into a recurring plan; show the annual math and most homeowners switch.
Priced by room count and method (chemical vs. heat). Heat treatment sits at the top of the range. Multiple follow-ups are standard and should be in the quote.
Liquid barrier or bait system by linear footage and home size, often with an annual renewal for the warranty. The highest-ticket recurring relationship in the trade.
Trapping plus sealing entry points. The exclusion work, not the trapping, is what justifies the price and prevents the callback, so itemize it.
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The pricing above is only half the business. Recurring plans are where pest control makes money, so price the initial treatment to cover the heavy first visit and the monthly rate to hold margin on a tight route. Then the real constraint becomes lead flow — and pest calls are urgent, so whoever answers first usually wins both the one-time job and the plan it converts into.
Catching that call is what we build. We make a pest control website with 24/7 AI lead capture from $249/month that answers "I have roaches, how soon can you come?" and pitches the quarterly plan. Add the SEO engine at $597/month and the full CRM from $1,750/month. You own every lead, first demo in 48 hours. More for pest pros: pest control SEO, pest control marketing, and SEO for home services.
Recurring service runs $40–$100/month (quarterly at $100–$300/visit), one-time treatments $150–$400, bed bugs $300–$1,500, termites $1,500–$4,000, and rodent exclusion $300–$1,000. Size, pest, and severity move it.
A higher initial treatment plus a steady monthly or quarterly rate, based on square footage, regional pest pressure, and route density. Recurring plans are the profit engine, so build them to hold margin.
A higher one-time rate plus a recurring per-visit rate for general service, and flat project pricing for termites, bed bugs, and exclusion. Show the annual plan cost against repeat one-time calls to win the plan.
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