A personal injury firm's website lives or dies on two things: trust and speed. An injured prospect is often in pain or panic, searches on a phone, contacts a couple of firms, and signs with whoever responds first and feels credible. So the site has to load fast, show case results and real reviews, list practice areas plainly, and put one-tap calling and 24/7 intake within thumb's reach. Miss the after-hours call and the case signs across town.
We build and run our own local service businesses on the exact stack we sell — a fast site, 24/7 AI lead capture, and hosting. Below is what a PI firm site actually needs, what it should cost, and the honest case for when a simpler site is enough.
Case results, settlement figures you're permitted to share, real client reviews, attorney bios, and bar credentials — the proof an anxious prospect needs before they trust you with their case. We feature what you've earned, not stock photos of a gavel.
Tap-to-call, a short intake form, and an AI assistant that captures name, injury type, and what happened — then routes it to you instantly. The firm that responds first usually signs the client.
Dedicated pages for car accidents, truck accidents, slip-and-fall, wrongful death, and the niches you take — each answering the questions a prospect searches, so you show up for the specific case, not just "lawyer near me."
PI clicks are among the most expensive in Google. We wire first-party intake, gclid preservation, and conversion events before you spend, so when you run ads they optimize against signed consults, not clicks.
Need the content engine publishing practice-area and city pages monthly with attribution? That's $597/month. The full CRM and reputation automation, useful for a firm running paid intake at scale, starts at $1,750/month.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
Browse websites by industry, see what getting found costs in our local SEO cost breakdown, and read why local SEO is worth it for a firm clients find by searching. A 24/7 AI receptionist is how you catch the after-hours intake call that signs the case.
Clear practice areas, real case results and reviews, attorney bios, tap-to-call, and fast 24/7 intake. Speed and trust signals decide which firm the prospect signs with.
A custom build is $5,000–$25,000 one time, PI at the high end. Ours is $249/month with AI intake, hosting, and edits included, month-to-month, and you own it.
Injured prospects contact a few firms and sign with whoever responds first and feels trustworthy. Fast load, one-tap call, and 24/7 capture win cases a slow site loses.
Yes — the site, domain, and every lead. No contract, and we build a free working demo within 48 hours so you see it before paying.
Send your firm name and metro — we'll confirm your market is open and build a working demo within 48 hours. Free, no card, no commitment.
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