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Optometrist website design that books eye exams

A good optometry website does one job: it turns someone searching "eye exam near me" or "do you take my insurance" into a booked appointment, without a phone call. We hand-build optometry sites with online scheduling, plain answers on insurance, and an AI assistant that captures after-hours patients — from $249/month, with a free working demo in 48 hours. You own the site, the domain, and every patient.

We run our own local service companies — a cleaning company in Tucson and an HVAC company in Sacramento — on this exact stack, so we know what converts a searcher into a booking. Here's what an optometry practice needs.

Built for how patients choose an optometrist

👓 Insurance is the first question

Patients filter by whether you take VSP, EyeMed, or their medical plan before anything else. A clear "insurance we accept" page and an AI assistant that answers it removes the top reason people bounce to the next practice.

📅 Booking should not need a call

A working parent books the family's annual exams at 10 p.m. Online scheduling tied to your real availability captures that appointment instead of leaving a voicemail that may never get returned.

🔍 Services drive the search

Dry-eye treatment, pediatric exams, contact-lens fittings, and myopia management each have their own searchers. A page per service catches them and signals you do more than routine exams.

⭐ Reviews and doctors close it

A new patient trusting their eyes to you reads reviews and looks at the doctors first. We surface your ratings, credentials, and real photos instead of stock images of a generic clinic.

What happens after someone lands on your site

  1. 1

    They see your services, accepted insurance, doctors, and reviews right away.

  2. 2

    They book an exam online or ask the AI assistant whether you take their plan.

  3. 3

    The assistant captures their name, phone, reason for the visit, and insurance.

  4. 4

    The lead or booking hits your front desk instantly.

When you don't need a new website

We'd rather keep you than sell you something you don't need. Hold off if:

A new site pays for itself when your current one is invisible on a phone, sends bookings to voicemail, or hides which insurance you take. If that's you, a couple of recovered new patients a month covers the plan.

Plans and what you own

Start Getting Leads is $249/month — the hand-built site, AI lead capture, hosting, and updates. Grow in Google adds the monthly SEO content engine and lead attribution at $597/month, so you rank for every service and nearby town. Heavier needs: Own Your Market adds a custom CRM and review automation from $1,750/month. Month-to-month, and you own the site, domain, and every lead. Compare with our optometrist marketing guide, see websites by trade, or read what local SEO costs.

We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →

Common questions

How much does an optometrist website cost?

From $249/month with us — site, AI lead capture, hosting, and updates, month-to-month. Custom agency builds usually run $4,000 to $12,000 one-time plus hosting.

What should the site include?

Online exam scheduling, accepted insurance, service pages, your doctors and credentials, frame brands, and reviews — all fast on mobile. The biggest lever is booking without a phone call.

How fast can it launch?

We build a free working demo in 48 hours. You see it live, then decide. If you go ahead, the polished site follows quickly because the structure is already proven.

See your practice's site first.

Send your practice name and city — we'll confirm your market is open and build a working demo within 48 hours. Free, no card, no commitment.

Prefer email? [email protected]

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