A mortgage broker needs software in four buckets: a loan origination system to run the file, a CRM to work the pipeline and past clients, a borrower point-of-sale for the digital 1003, and a pricing engine to shop the wholesale lenders. Most of the buying decision is whether to bundle those or stack best-of-breed tools.
We don't sell loan software and we won't pretend to. We build the front door — the website and AI lead capture that catches the borrower who searched at 9pm. This guide is the honest map of the rest, so you spend on the right tool instead of the loudest demo.
The system of record for the file — disclosures, conditions, lender submission. Arive, BeSmartee, and LendingPad are common broker choices, and Arive is free to use through many wholesale relationships. This is non-negotiable; pick it first.
Where deals are won between applications. Jungo, Shape, Surefire (BNTouch and Velocify in larger shops) handle rate-drop alerts, birthday touches, and Realtor partner nurture. The CRM is what turns one closing into three referrals.
The clean, mobile 1003 a borrower fills out, with secure doc upload. A smooth POS is the difference between a finished application and an abandoned one. Many modern LOS platforms include it; standalone options exist if yours doesn't.
A product-and-pricing engine like LoanNEX, or the rate portals inside your wholesale lenders, so you shop the best execution fast. Solo brokers often live in the lender portals; teams buy a unified PPE to compare in one screen.
We don't replace your LOS or pricing engine, and we'll say so. What we own is the front door: a fast mortgage broker website with an AI assistant that answers "can I qualify with 5% down?" after hours and captures the lead. That's $249/month for the site, capture, hosting, and updates.
Add the $597/month plan for the SEO content engine and lead attribution, or the full custom CRM and reputation automation from $1,750/month when you want one system. See SEO for mortgage brokers and mortgage broker marketing for the lead side.
Under five loans a month, bundle it. As volume and headcount grow, brokers split into a best-of-breed LOS, CRM, and pricing engine because each does its job better than a bundle.
No. The LOS and CRM run the loan; the website and lead capture run the front door. We handle that layer from $249/month and leave the loan stack to you.
A solo broker can run on a free-via-lender LOS like Arive plus a $50–$100 CRM, living in lender pricing portals. Add tools only when volume justifies them.
Send your company name and metro — we'll confirm your market is open and build a working website demo within 48 hours. Free, no card, no commitment.
Prefer email? [email protected]