Med spa marketing that works is a stack, not a single channel: Google Business Profile and local SEO to catch "Botox near me," Google Ads for immediate booked consults, and a review and referral system to keep regulars rebooking. The reason the math works for a med spa and not for a low-ticket business is value: one injectable client can be worth several hundred dollars on the first visit and far more over a year.
We run our own local service companies on the same site, SEO, and lead-capture stack we'd build for your med spa. Below is the honest read on each channel, the math, and when to skip it.
The map pack is where "[city] medical spa" and "Botox near me" get clicked. A complete profile, treatment pages, before-and-after galleries, and recent reviews put you there. Slow to build, but the calls keep coming without paying per click.
The fastest way to booked consults. Clicks for "lip filler [city]" aren't cheap, but the lifetime value of a regular injectable client absorbs it. Track booked consults as the conversion, not form fills, or you'll optimize for the wrong thing.
A med spa lives on trust. A steady review cadence after each visit lifts the map pack and reassures the nervous first-timer comparing three spas. Cheap to run and it compounds.
Your cheapest client is the one you already have. A simple referral incentive and a text-back reminder for the next Botox cycle beat most paid acquisition on cost per booking. Social media supports this but rarely books cold strangers on its own.
Plug in your own numbers — but here's the shape of it for a typical med spa:
We'd rather you fix the funnel than burn budget. Hold off on paid acquisition if:
Marketing pays when the funnel under it can catch and book what it brings in.
Our $597/mo plan gives a med spa the durable side of the stack: a hand-built site, the monthly SEO content engine, Google Business Profile management, and lead attribution so you know which channel booked each consult. The $249/mo plan covers the site plus AI lead capture that takes after-hours consult requests. Both are month-to-month, and you own the site and domain.
See marketing guides by trade, med spa SEO, what local SEO costs, and the AI receptionist that answers consult inquiries off-hours.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
A stack: Google Business Profile and local SEO for "Botox near me," Google Ads for fast booked consults, and reviews and referrals to keep regulars rebooking.
Often 7–12% of revenue. A practical start is a $1,000–$3,000 monthly ad budget plus a site and SEO; our site-plus-SEO plan is $597/month.
Yes, when treatment value absorbs the click cost — and it usually does. Track booked consults, not clicks, so you optimize against revenue.
If you can't take the consult calls, have few reviews, or your booking leaks leads, fix those first. Demand you can't convert is wasted spend.
Send your med spa name and city — we'll confirm your market is open and build a working demo within 48 hours. Free, no card, one spa per market.
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