Masonry is priced by the square foot for veneer, block, and stone walls, and by the linear foot for footings, caps, and steps — built up from material with a waste factor, labor, and your overhead and margin. Brick veneer commonly runs $15 to $35 per square foot installed by material and region, with natural stone higher because the units cost more and take longer to set.
We build websites and lead systems for masons, not estimating software — so this is a practical pricing guide, not a quote. Below is how to build the per-unit number, rough ranges by job type to sanity-check against, what moves the price, and the honest note on when pricing isn't your real problem.
Brick or stone, mortar, sand, ties, and rebar, with 5 to 10 percent waste on brick and block — more on natural stone. Cut units and breakage are real, so order with the waste built in, not exactly the calculated quantity.
A tall chimney or curved wall takes far more time per square foot than a ground-level veneer. Price labor by how hard the work is to set, not by area alone, or complex jobs will quietly lose money.
Anything above the first course needs scaffolding or a lift. Access is a real line item homeowners forget exists, and it can add meaningfully to a tall or hillside job.
Insurance, truck, tools, mixing equipment, and your estimating time spread across jobs, then your profit margin. A price that's just material and labor isn't a price, it's a way to work for free.
National installed ballparks only — always price from your own costed unit rates. Use these to catch a bid that's way off:
Honest take: sometimes the issue isn't the number, it's not having enough quality bids to be selective. You don't need us if:
Pricing protects each job — our part is getting you enough brick, block, and stone leads to bid at your real number. Masonry sells on craftsmanship, so a gallery of your finished walls, chimneys, and patios does the convincing. We build masonry sites that show that work, your license, and reviews, with an AI assistant that captures the project and books estimates around the clock. We run this stack on our own home-service companies first.
Plans: $249/mo (site, AI lead capture, hosting), $597/mo (adds the SEO content engine and lead attribution), and from $1,750/mo (adds a custom CRM and reputation automation). Month-to-month, you own everything, free working demo in 48 hours.
Related: masonry SEO, masonry estimate template, masonry business names, SEO for contractors, and lead generation.
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Per square foot for veneer, block, and stone; per linear foot for footings, caps, and steps. Build the installed unit rate from material with a waste factor, labor by difficulty, and overhead plus margin.
Unit type and quality, height and access (scaffolding), pattern complexity, and footing and prep work. A tall chimney prices very differently from a ground-level veneer even at the same square footage.
Build the price from per-unit rates so the math is grounded, then present a clean itemized total to the customer. Per-foot rates are how you calculate; an itemized bid is how you win.
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