Starting a roofing business takes more upfront than most trades: in most states you need a contractor license, general liability and workers’ comp insurance, and real capital for crew, equipment, and materials you often front before getting paid. The order that works is get licensed and insured, line up suppliers and a crew, win your first jobs through relationships and your Google profile, then build the website and marketing once you can show finished roofs and reviews. The licensing and insurance are not optional, they are what let you bid legally and win insurance-claim work.
We run our own home-service companies and build sites for roofers, so we will be straight about the one part we help with, getting found and capturing leads, and tell you honestly when you are not there yet.
Register the business and get your state contractor license (most states require it for roofing).
Get general liability and workers’ comp insurance. Homeowners and adjusters will ask.
Line up material suppliers and a reliable crew or subs.
Win first jobs through relationships, your Google profile, and early reviews with photos.
Build the website and marketing to grow past referrals and storm chasing.
Most states require a contractor license for roofing, and you need liability plus workers’ comp. This is what lets you bid legally, pull permits, and handle insurance-claim jobs, which are a huge share of roofing revenue.
You often buy materials and pay crews before the homeowner or insurer pays you. Underestimating this sinks new roofers faster than anything. Plan your reserves before you take big jobs.
Roofing is high-trust and high-ticket. Photos of completed roofs, reviews, and your license number are what let a homeowner sign a five-figure quote with a new company.
A large share of roofing comes from storm damage and insurance claims. Knowing how to work with adjusters, and being findable right after a storm, is its own skill worth learning early.
We build sites for roofers, and we will still tell you to wait if:
Once you are licensed, insured, and have finished roofs and reviews to show, a site that ranks for "roofing [city]" and captures storm-season leads is the right next step, and that is where we help.
When you are ready, our $249/mo plan gets you a hand-built roofing site with 24/7 AI lead capture, hosting, and updates, with a free working demo in 48 hours. Want it to rank for roofing and storm-damage searches? Grow in Google adds the SEO content engine and attribution at $597/mo.
See roofing website design, roofing SEO, and roofing marketing for the channels that book storm-season jobs.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
Short video stories from real clients. We add them as shops give the OK to publish.
In most states, yes, a contractor license is required for roofing, plus general liability and workers’ comp insurance. They let you bid legally, pull permits, and handle insurance-claim work.
More than most trades. Beyond licensing and insurance, you need capital for crew, equipment, and materials you often front before getting paid. Cash flow, not licensing, sinks most new roofers.
Relationships, a complete Google Business Profile, and early jobs you photograph and collect reviews on. Those finished-roof photos and reviews are what win the next homeowner.
Once you are licensed, insured, and have finished roofs and reviews to show. The site sells on proof, so build it after you have proof, then use it to rank and capture storm-season leads.
Send your company name and city. We confirm your market is open, then build a working demo within 48 hours. Free, no card, no commitment, and one client per market.
Prefer email? [email protected]