To start a permanent makeup business you need hands-on training, the right license and certifications, an inspected workspace, insurance, and a way to show your work and book clients — a launch that typically runs $5,000 to $20,000. PMU is a licensed, regulated trade because you're working with needles near a client's face, so the legal and safety steps come before any marketing.
We build the websites and lead capture that beauty pros use to get booked, and we run our own service companies, so this guide is honest about the parts where we help and the parts where you don't need us yet.
Get trained. A reputable PMU course is a few days to a few weeks and $2,000–$8,000, often specialized in microblading or powder brows first. Skill near the face is what you sell.
Get licensed and certified. Bloodborne pathogen certification, a tattoo/body-art or esthetics license plus a PMU permit, and a health-department-inspected room. Rules vary by state and county — confirm yours.
Set up the business. LLC, EIN, professional liability insurance, a machine and single-use supplies, and a clean treatment space — often a rented room in a salon to start.
Build a portfolio. Practice on models, photograph healed results, and collect consent forms. Healed photos, not fresh ones, are what earn trust.
Get found and booked — a site with your portfolio, pricing, consult booking, and a Google Business Profile.
A microblading or powder-brow service commonly bills $400–$800 with a paid touch-up, so a few clients a week covers the room and the marketing while you build a name.
We build websites and SEO, and we'll tell you straight when that isn't your priority:
Come to us when you want a booking site that ranks for "microblading near me" and captures consults after hours. That's when $249/mo pays for itself.
When you're ready to book steadily, our Start Getting Leads plan is $249/mo — a site with your portfolio, pricing, consult booking, and AI lead capture, free demo in 48 hours, no contract. Grow in Google at $597/mo adds the SEO engine to rank locally. See makeup artist website design, what permanent makeup costs, esthetician marketing, and the start-a-business guides hub.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
$5,000–$20,000 for most starts. Training $2,000–$8,000, machine and supplies $1,000–$3,000, plus licensing, insurance, a space, and a website.
Yes — usually a tattoo/body-art or esthetics license plus a PMU permit, bloodborne pathogen certification, and an inspected workspace. Requirements vary by state and county.
A healed-results portfolio, a Google Business Profile, Instagram, and a booking site. People scroll and search before trusting someone near their face.
Send your studio name and city — we'll build a working demo with your portfolio and consult booking, within 48 hours. Free, no card.
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