To bid a masonry job, count the units or wall-face square footage, price brick or block plus mortar and reinforcement, add labor priced per unit laid, then add footings, site access, scaffolding, cleanup, and margin. Masonry estimating leans on standard unit counts — roughly 7 bricks or 1.125 blocks per square foot of wall — which set both your material order and your labor hours. The bids that lose money skip footings, access, and cleanup.
We build websites and lead systems for masonry contractors and run our own home-service companies, so this is the bidding method we see protect margin on brick, block, and stone work. Below is the step-by-step, the per-unit ranges, and the hidden costs that sink masonry bids.
Take off the units. Measure wall-face square footage, then convert: about 7 modular bricks or 1.125 standard blocks per square foot. Subtract openings. Add 5 to 10 percent material waste.
Price material and mortar. Brick or block at supplier cost plus markup, mortar at roughly one bag per 100 to 125 brick or per 30 to 40 block, plus reinforcement, ties, and sand.
Price labor per unit laid. Use your crew's real daily output. A mason and tender laying a known number of units per day is the honest basis, not a guess at total hours.
Add footings, access, and scaffolding. Base prep or footing, material staging, scaffolding for anything above arm height, and equipment. These are the lines amateurs leave off.
Add cleanup, weather buffer, and margin. Acid wash and haul-off, a buffer for cold or wet days that stop mortar work, then your profit.
Rough installed figures to sanity-check your number, not to set it:
Your crew's daily unit output is the real driver. Two masons who lay different numbers of block per day have different costs on the same wall, so build the bid from your output, not a chart.
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You can take off a wall to the brick and still lose the job if the homeowner or GC never finds you. Masonry is craft work people pick by seeing past projects, so a site that shows your brick, block, and stone and answers the call fast is half the win. That part — getting found and catching the lead — is what we build.
We make a masonry website with 24/7 AI lead capture from $249/month that shows your portfolio and books the site visit while you are on a wall. Add the SEO engine at $597/month and the full CRM from $1,750/month. You own every lead, first demo in 48 hours. More for masons: masonry SEO, masonry license requirements, and SEO for contractors.
Count units or wall-face square footage, price material plus mortar and reinforcement, add labor per unit laid, then footings, access, scaffolding, cleanup, and margin. Use about 7 brick or 1.125 block per square foot.
Installed labor works out to roughly $1–$3 per brick and $3–$8 per block in 2026, or about $15–$40 per square foot of wall all-in. Set your own number from your crew's daily output.
Footings and base prep, scaffolding, site access and staging, mortar waste, cleanup and acid washing, and weather delays. Each belongs on the bid.
Send your company name and metro — we'll confirm your market is open and build a working demo within 48 hours. Free, no card, no commitment.
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