A standard salon spray tan costs $25 to $75 in 2026. A custom airbrush tan applied by hand runs $50 to $150, and a mobile technician who comes to you adds a travel fee on top. Three things move the number: whether a person applies it or an automated booth does, the quality of the solution, and whether it's a one-off or part of a package. Bridal and event tans with a trial run sit at the high end.
We build websites and run marketing for beauty and salon businesses, so this is the buyer's-eye view of what you'll pay — and, if you run a spray tan business, what your clients are comparing before they book.
A self-serve spray booth at a tanning salon. Cheapest because no technician is involved, but the color is uniform rather than contoured — fine for an even base, less flattering than hand application.
A trained technician hand-sprays and contours to your skin tone. The most natural result, and the reason most people pay up. Premium or organic solutions push toward the top of the range.
A technician comes to you, plus a travel fee. Bridal packages with a trial session, or group rates for a wedding party, are quoted as a bundle and land at the high end.
Honest take: a salon tan isn't always worth it.
Clients compare exactly the numbers above before they book — and they decide on your website and reviews, usually on a phone, late at night. If your booking link is buried or your inquiry sits until morning, they've booked the studio down the road. A site that shows your work, your pricing, and lets people book in two taps is how you win the comparison.
That's where we help: Start Getting Leads at $249/mo (site + AI lead capture) and Grow in Google at $597/mo (adds the SEO engine). Related: how to choose a spray tan studio, how to start a spray tan business, tanning salon software, and more cost guides.
A standard salon spray tan runs $25 to $75. A custom hand-applied airbrush tan is usually $50 to $150, and mobile service adds a travel fee. Bridal and event packages cost more.
A booth spray is cheapest because no technician applies it. A hand-applied custom airbrush costs more for the skill and contouring, and premium or organic solutions add to it. Mobile and bridal add travel and time.
If you tan regularly, a package or membership usually saves 20 to 40 percent per session. If you only tan for the occasional event, pay per visit.
Send your studio name and city — we'll build a working demo of a site that turns searches into booked tans, within 48 hours. Free, no card, no commitment.
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