Spray foam insulation costs about $1 to $5 per board foot installed, which puts a typical job between $1,500 and $8,000 or more. Open-cell sits at the low end and closed-cell at the high end. Three things move the number: the area and thickness, open-cell versus closed-cell, and how hard the space is to reach.
We build websites and marketing for insulation and exterior contractors, so we see both sides — what homeowners pay and what it costs a crew to spray it. Below are the real ranges, the open-versus-closed-cell choice, and an honest take on when a cheaper insulation does the job better.
Softer and lighter, about R-3.5 to R-4 per inch. A strong air sealer at a lower price. Good for interior walls and accessible attic spaces where moisture is not a concern.
Denser, about R-6 to R-7 per inch, and it doubles as an air and moisture barrier. The pick for basements, rim joists, crawl spaces, and tight cavities where you need more R-value in less depth.
As a rough whole-job guide: a small attic might run $1,500 to $3,000, a larger area or a closed-cell crawl space $4,000 to $8,000, and a whole-home or new-construction spray job well into five figures.
Spray foam earns its premium where you need air sealing and high R-value in one step — rim joists, crawl spaces, vaulted ceilings, and humid climates. Get two or three itemized quotes before a four-figure job.
Homeowners researching spray foam compare quotes and read reviews for weeks before they call. A fast site with a clear open-versus-closed-cell explainer, real install photos, a quote request, and an AI assistant that answers "do you do crawl spaces" and "roughly what does an attic cost" after hours is how you win that research phase. We run our own home-service companies on this stack, so it is built to book estimates, not just look good.
Start Getting Leads is $249/mo for the site plus AI lead capture; Grow in Google is $597/mo with the SEO content engine that publishes cost and comparison pages monthly; Own Your Market adds CRM and reputation automation from $1,750/mo. Month-to-month, you own the site and domain, and we will build a free demo in 48 hours. Related: insulation websites, insulation marketing, cost guides, and the AI receptionist.
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About $1–$5 per board foot installed; a typical job runs $1,500–$8,000+, with open-cell at the low end and closed-cell at the high end.
Open-cell is cheaper and a good air sealer; closed-cell costs more, has higher R-value per inch, and adds a moisture barrier for crawl spaces and rim joists.
Sometimes. For a simple attic, blown-in often delivers most of the benefit for far less. Match the product to the problem.
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