A fully equipped food truck costs about $50,000 to $175,000. A used truck you retrofit can land around $40,000 to $80,000; a new custom build runs $100,000 to $175,000+. Once you add permits, a commissary, a generator, a POS, insurance, a wrap, inventory, and a few months of operating cash, total startup is usually $75,000 to $250,000. The truck is the headline number, but the build-out and the hidden costs are what surprise people.
We're a web and marketing agency, not a truck builder, so we have nothing to sell you on the vehicle. We wrote this honest breakdown for owners — and for the truck operators who want to be the one customers can actually find.
The cheapest way in. You inherit someone's kitchen layout and the truck's miles. Get a mechanic and an equipment check before you buy — a cheap truck with a bad transmission isn't cheap.
A solid used chassis with a kitchen built for your menu. Balances cost and a layout that actually fits how you cook.
Built to spec, under warranty, with the equipment you choose. The most expensive, and the least likely to surprise you with a breakdown in year one.
You don't always need the six-figure truck. Spend less if:
The truck doesn't make the money — the location, the menu math, and people being able to find your schedule do.
Once the truck is rolling, the bottleneck becomes people finding where you'll be and booking you for catering and events. A simple site with your live schedule, menu, and a catering inquiry form turns "food truck near me" and event searches into bookings. We build that with lead capture from $249/mo and add the SEO engine at $597/mo. See the food truck business plan, the restaurant business plan, our cost guides, and local SEO cost.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
A fully equipped truck typically costs $50,000 to $175,000. Used and retrofitted is $40,000 to $80,000; new custom is $100,000 to $175,000+. Total startup is usually $75,000 to $250,000.
Usually yes up front — $40,000 to $80,000 vs. $100,000+ new. The risk is the equipment and the truck. Get an inspection before you buy.
Permits, commissary rent, generator, POS, insurance, wrap, inventory, and operating cash. These add tens of thousands beyond the vehicle.
Many trucks turn a monthly profit within the first year with good spots and event bookings. Margins depend on location, food cost, and how easily people find your schedule.
Send your truck name and city — we'll confirm your market is open and build a working demo within 48 hours. Free, no card, no commitment.
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