A small-business website costs anywhere from near $0 on a DIY builder to $10,000 or more for a custom build, plus hosting and updates after that. Most service businesses land in the middle: a $200–$500/month done-for-you site, or a one-time freelance project of $2,000–$6,000. The number moves with three things — who builds it, how much it has to do, and whether you're paying once or every month.
We run our own cleaning and HVAC companies on the sites we build, so this is the real math we use, not a quote generator. Here's where the money actually goes.
A template you fill in yourself on a builder. Cheap and quick for a simple brochure site. The cost is your time, and templates rarely convert visitors into calls or rank as fast as a built-for-purpose site. Fine to start; you outgrow it.
Someone builds and maintains the site, including hosting and updates. No big upfront bill, and changes are handled for you. The thing to check: do you own the site and domain, or does cancelling mean starting over?
A custom design built once, then it's yours. Lower long-run cost if it stays static — but you own the hosting, updates, and any future changes, which a freelancer usually bills again for.
A full custom site with design, copy, SEO foundation, and integrations. Worth it for a larger company with the volume to justify it. Overkill for most one-truck and small-crew service businesses.
Two sites can look the same and cost ten times apart. The difference is what's underneath:
We'd rather tell you the truth than take a bad-fit job. Build it yourself or hold off if:
A website pays off when it turns searches into booked jobs. One booked job a month usually covers a done-for-you plan — but only once you have something to show and the calls to catch.
Our Start Getting Leads plan is $249/month: a hand-built site, 24/7 AI lead capture, hosting, and updates — month-to-month, and you own the site and domain. It sits between the DIY builder and the agency project on purpose, because we run the same kind of site on our own companies and didn't want a $6,000 invoice or a template that doesn't convert. Need search too? Grow in Google adds the SEO engine at $597/mo.
Compare the search side in the local SEO cost breakdown, see the build for your trade in home services website design, read about the AI lead capture that comes built in, or check whether local SEO is worth it.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
Near $0 DIY to $10,000+ custom. Most service businesses land on a $200–$500/month done-for-you site or a $2,000–$6,000 one-time build.
In cash, yes — $15–$40 a month. The trade is your time and a template that rarely converts or ranks as well. Fine for a simple brochure site.
The price tracks the work: a template is cheap; a fast, lead-capturing site with SEO and tracking is not. You're paying for design, conversion, ownership, and updates.
One-time is cheaper upfront but you own the upkeep. Monthly spreads cost and includes updates and hosting. Either is fine if you own the site and domain.
Send your company name and city — we'll build a working demo within 48 hours so you can judge the cost against the real thing. Free, no card, no commitment.
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