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Garage door pricing guide for owners

Price garage door work as flat rates built from part cost, markup, your labor, and a service-call fee — never raw hourly. A spring replacement that lands around $200–$400 for the homeowner, a single door installed at $800–$2,500, a double at $1,200–$4,000-plus: those customer-facing ranges only protect your margin if the math underneath them is markup plus labor, not a guess at the door.

Below is how to build each common job, the markup and service-call math that keeps you out of the red, and where pricing stops being your real bottleneck.

How to price the common jobs

Spring replacement

~$200–$400 to customer

Marked-up springs plus labor plus the service call, quoted flat. Replace in pairs and recommend torsion where it fits — put both on the quote so the upsell is a recommendation, not a surprise.

Opener install

~$300–$700 to customer

Opener cost with markup, install labor, and disposal of the old unit. Offer belt-drive and smart-opener tiers so the customer chooses up, not down.

Full door replacement

~$800–$4,000+ to customer

Door with markup, plus removal and disposal, hardware, and install labor. Material, insulation, and windows drive the spread, so quote by configuration, not a flat figure.

The markup math that protects your margin

When pricing isn't your real problem

If your prices are dialed in but the phone is quiet, the issue isn't the price list. You're likely fine without changing anything when:

A broken spring is an emergency — the homeowner calls whoever they find first. If that's not you, the fix is being found and answering fast, not re-pricing the spring.

Catching the broken-spring call first

Garage door emergencies go to whoever shows up first in search. We build garage door sites that rank and capture those calls day or night. Here's what owners say.

We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →

Plans start at $249/mo for a hand-built site plus AI lead capture and hosting, $597/mo with the SEO content engine and lead attribution, and from $1,750/mo for the full CRM and reputation stack. Month-to-month, you own it, one garage door company per market. We run our own cleaning and HVAC companies on the same stack. See garage door SEO, home services website design, and the AI receptionist.

Common questions

How should I price a spring job?

Marked-up springs plus labor plus a service call, quoted flat — usually $200–$400 to the customer. Recommend replacing in pairs.

What does a new door install cost?

Roughly $800–$2,500 for a single and $1,200–$4,000+ for a double to the customer. Price the door with markup, plus removal, hardware, and labor.

How much should I mark up parts?

Most shops use roughly 2x–3x to cover stocking, warranty, and overhead. Build flat rates from part cost plus labor plus markup.

Prices dialed in,
phone too quiet?

Send your company name and metro — we'll confirm your market is open and build a working demo within 48 hours. Free, no card, no commitment.

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