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What to put on a contractor business card

A contractor business card needs five things: your trade, your business name, a phone number, your license number, and a website. The license number is the trust signal that separates you from the unlicensed guy with the same card stock. The website is where a homeowner checks your reviews and work before they call. Everything else on a card is decoration.

We run our own home-service companies and build websites for contractors, so we look at a card the way a homeowner does: as a thing they will hold for a week, then either call or toss. Here is how to make sure they call.

The five things every contractor card needs

🔨 Your trade, stated plainly

"General contractor," "remodeling," "decks and additions." Someone should know what you do in one glance — not guess from a clever logo.

📞 One phone number

The number you actually answer. One, not three. A card with a cell, an office line, and a fax just makes people hesitate.

📋 Your license number

For licensed trades this is the trust line, and some states require it on ads. See license requirements for your state.

🌐 A website (and QR code)

Where they verify you before calling. A QR code to a fast mobile page or quote form turns a card into a scan-and-book moment.

What to leave off

When a card is not where your money goes

Cards are cheap, which is why they get over-prioritized. Hold off when:

A card is a closing tool for moments you are already in front of someone. It should always point to a website that can finish the job when you are not in the room.

Where we fit

The website on your card decides whether the scan turns into a call. We build a contractor website with 24/7 AI lead capture from $249/month — so a homeowner who scans your QR code at night can ask a question or request a quote and you get the lead instantly. Add SEO and lead attribution at $597/month, or a full CRM and reputation system from $1,750/month. Free working demo in 48 hours.

See contractor marketing, contractor software, or the AI receptionist that answers while you are on a job.

We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →

Common questions

Where should I get cards printed?

Any of the major online printers do the job affordably. Pick a clean template, drop in your five essentials, and choose a sturdy stock. Spend your design energy on clarity, not flourishes.

One-sided or two-sided?

Two-sided is worth the small upcharge. Put your name, trade, and contact on the front, and a short list of services plus a QR code on the back. Keep both sides uncluttered.

Are cards better than online marketing?

No — they are complementary. Cards win in-person moments; online marketing reaches people actively searching. Most of your jobs will come from search and referral, with the card sealing the handoffs.

Give your card a site worth scanning

Send your company name and city — we'll confirm your market is open and build a working demo within 48 hours. Free, no card, no commitment.

Prefer email? [email protected]

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