A concrete business plan needs seven sections: an overview, your services, the local market, equipment and operations, pricing and financials, startup costs, and a marketing plan. A small concrete contractor can start for roughly $15,000 to $50,000, with the truck and equipment as the heaviest line. Keep the plan short and honest — a tight one-pager beats a padded twenty pages.
We run our own service companies, so we'll be direct about the section most contractors leave too thin: how you'll actually get jobs. Here's what each part needs, a realistic cost breakdown, and where to focus first.
What you do and who you serve — driveways, foundations, flatwork, decorative, commercial. Name a specialty rather than claiming to do everything.
Who else pours concrete locally, what they charge, and the gap you fill. Realistic beats optimistic — know who you're up against.
Truck, mixer or ready-mix supplier, forms, tools, and crew. State what you'll buy versus rent per job to keep startup lean.
Your price per square foot or yard, true cost per job, and a simple monthly projection. If you don't know your cost, you can't bid to make money.
The last two sections — startup costs and a marketing plan — get their own breakdown below, because they're where new contractors usually go wrong.
A reliable work truck and trailer to haul forms, tools, and a mixer. Used and dependable beats a new payment in your first slow season.
Floats, screeds, edgers, forms, and a mixer — or a ready-mix arrangement. Rent skid steers and large equipment per job until volume justifies buying.
General liability, a contractor license where required, and workers' comp once you hire. See license requirements.
The marketing line most plans skip. A site that ranks and catches leads is how the pours get booked — and where we fit.
Keep it lean. You don't need a long plan or ad spend yet if:
Spend in order: legal and insured, then found, then scale. A padded plan impresses nobody who matters.
The marketing section of your plan is the one we live in. We build concrete contractor sites with AI lead capture from $249/month that show your past pours, rank for "concrete contractor near me," and turn the after-hours visitor into a quote-ready lead. Free working demo in 48 hours, and you own the site.
See concrete website design, concrete SEO, concrete advertising, the guide to starting a concrete business, or SEO for contractors.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
As short as it can be while covering costs, pricing, and how you'll get jobs. A lender may want more detail, but a self-funded contractor can run on one tight page.
Buy what you use on every job; rent the big, occasional gear like skid steers and pumps until your volume makes ownership cheaper.
Marketing. Plenty of plans detail equipment and skip how jobs will come in. Getting found is what turns a plan into revenue.
Send your company name and metro — we'll build a working demo within 48 hours. Free, no card, no commitment.
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