SEO works for business law firms because owners search with intent: "business attorney near me," "LLC formation lawyer [city]," "contract review attorney." Ranking for those service-type and local terms, with a complete Google Business Profile and recent reviews, brings consults from founders and companies who already know they need counsel. It's less emotional than consumer law, but no less worth ranking for.
We build sites and SEO engines for service businesses, including law firms, and run our own companies on the same stack. Here's the practical version for a business/corporate practice: what to build, how long it takes, what it costs, and the cases where it isn't worth it.
Business formation (LLC, S-corp, incorporation), contract drafting and review, partnership and operating agreements, commercial disputes, M&A and buy-sell, employment agreements. Each is its own high-intent search and deserves its own page. One "business law" page ranks for nothing.
"Business attorney in [city]" is how owners search. A page for each metro you serve, with local context, catches searches the national directories don't target as well.
An owner picking counsel for their company reads reviews and checks credibility. Recent, specific Google reviews both rank you and close the consult. The Business Profile is the biggest local ranking factor — keep it complete and replied-to.
"Do I need an operating agreement?" "LLC or S-corp for my situation?" Answering what owners actually type ranks you for long-tail searches and builds the authority that turns a reader into a caller.
Done-for-you legal SEO commonly runs $1,000 to $5,000 a month because of the competition. The work pays off when one retained business client — often an ongoing relationship worth far more than a single matter — covers many months of fees.
Skip or delay paid SEO if:
SEO pays off when the value of a retained business client beats the fee and the intake is ready to catch the consult.
We don't post stock testimonials. On a 15-minute call we screen-share the real dashboards behind our own businesses — live leads, rankings, and the exact page that produced each one. See the proof →
Our Grow in Google plan is $597/month: a hand-built firm site, the monthly SEO content engine (service and city pages), Business Profile management, and attribution so you see cost-per-retained-client — month-to-month, you own everything. Lighter need? Start Getting Leads is $249/mo for the site plus AI intake. See what local SEO costs, the honest is-it-worth-it breakdown, how other firms approach SEO, and the SEO-by-trade hub.
Send your firm name and metro — we'll confirm your market is open and build a free working demo within 48 hours. No card, no commitment.
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